This pic is where the movie Laura Croft Tomb Raider was taped. We were there when we visited Ta Prohm at Ankor Wat in Cambodia. I’m a big Tomb Raider fan. it was pretty amazing to be where it was filmed. The tree you see in the pic was jaw dropping. It was also amazing to think that something with such grandiose roots, reaching for the sky could survive in such barren conditions. It seemed it was in a totally foreign environment in which it needed to survive, yet it thrived & boasted so with its huge roots.
Thinking about that tree I reflect back in time. I remember being a “Diabetes Consultant” i.e. a sales rep for Novo Nordisk Inc. I fought hard to get that position. I knew I was fortunate to be there. I also was confident I had the passion to move it forward & benefit others, namely Health Care Practitioners. My goal was to influence so they would improve the lives of those living with diabetes en masse. I wanted to change the world of diabetes. I had been on the other side working in I.C.U. & I wanted to stop the madness. I believed that the best way to make that impact was in this way. Because I believed so passionately & so deeply about ‘my’ cause I passionately believed Novo Nordisk’s products were the best out there. No other pharmaceutical company selling insulin, pen tips, insulin pens or Type 2 oral agents could have a product as good as the one I sold. Their pipeline & success was overwhelming. Based on my steadfast belief & guidance from those who taught me to sell, I learned to sell & I sold well.
Did I sell like a pharma rep? I have & will maintain I didn’t. I had a hard time asking for the business, closing the sale. Instead, I believed through building relationships, earning trust & education inadvertently I did sell. When I left the company I was vying for 1st place out of 65 reps in less than 5 years. When I began the territory I looked after was flat lined, when I left it was growing in double digits. I steadily climbed the ladder of sales success. My drive wasn’t because of the money or recognition. Why did I ‘want it all’? Because I wanted to tell others that I succeeded based on building trust, relationships AND most importantly educating my clients with passion because I believed. I believed in the best for people living with diabetes & I wasn’t afraid to say so. My clients reassured me voluntarily they heard me loud & clear & I lead them to believe. They wrote the products I sold because they trusted that I would provide for them what was needed to take care of their patients living with diabetes. I would give them the information they needed to help them empower their patients.
Little did I know I was establishing my diabetes roots & standing out in an environment that is tough to penetrate. I was often asked why I wasn’t a diabetes educator. I just couldn’t envision myself doing it. I liked the rush of sales & the impact I made. I loved the relationships I had. I could walk into clinics & see Docs that other reps couldn’t. I didn’t think there was anywhere else I could make such a huge impact.
After my tenure with Medtronic, I honestly didn’t know where I belonged & believed exiting the diabetes world may be best for me to take care of myself & my family. What I learned was, when the roots are deep, it’s really, really hard to transplant somewhere else.
Seven weeks today I have been a Diabetes Nurse Educator at the most amazing clinic for Type 1’s. I don’t know of any other like this. As I said, first, I didn’t think I’d ever be an ‘educator’, which now I see I always was. Secondly but most importantly & the reason for this Blog is the deep roots I have established with the relationships & trust I developed over the past 9 years. All of these things have brought me to where I needed to be. Many I work with were my pharma clients, now they are my colleagues.
The greatest thing I have learned in the last 7 weeks? For all the products; insulin, meters, insulin pens, pen tips & pumps….my passion for certain products has dissipated a lot. I have realized & I have preached it…each persons diabetes is unique. It is their own. The product needs to chosen for the lifestyle of the person living with diabetes…not the other way around. I sit at my desk listening to my patients & I ask…what tools & education can I share with you to empower you to live with your Diabetes Beyond Borders?
The roots just keep getting deeper.